Founder’s Nick and Holly Janicki started The True REST™ Float Spa in 2009.
Nick discovered floating in November of 2008 after watching a Joe Rogan video. He immediately sought out the experience, but the nearest center was a few hours away. Nick and Holly eventually were able to visit a location in Sedona, Arizona. The experience was intensely relaxing, senses were revived and moods were noticeably elevated. In the car ride back to Phoenix, Nick and Holly talked about the possibility of opening a higher end float spa.
Nick began writing a comprehensive business plan and started diving into the almost untapped industry. It seemed float spas in the US were almost non-existent. Nick traveled to the UK and tried out several different float manufacturers before deciding on the Float Pod design.
In the next 6-months, Nick and Holly began looking for a location and signed a lease for a location in Scottsdale, Arizona in the summer of 2009. Build out began in September of the same year. They opened the first True REST Float Spa in February 2010.
EXECUTIVE TEAM
JAMES W. ROWE
| Title Chief Executive Officer |
| Background Mr. Rowe is our Chief Executive Officer of True REST Franchising, LLC. He has been a Franchisee, a Regional Director, and a Master Franchisor with brands such as Century 21, Realty World, Help-U-Sell Real Estate, Healthy Inspirations, Dogtopia. He is the President of SIMCAL Properties, Inc., a boutique real estate Investment and consulting firm that focuses on real estate and franchising. Mr. Rowe has consulted with many national franchise brands and currently acts as a Board of Advisor for various Franchisors. All positions listed for Mr. Rowe are located in Coronado, California. |
MANDY MILLER
| Title President |
| Background Mandy joined the True REST team in 2015. She was first exposed to True REST when leading the Youth Advisory Board for a private equity firm that specialized in early-growth franchise investments. She studied Economics and Corporate Strategy at Vanderbilt University followed by two years of commercial real estate in Nashville. Inspired by the True REST vision she has since relocated to Coronado to assist franchise sales and corporate management. |
DEVON SALL
| Title Director of Float Pods |
| Background Devon Sall works out of Flagstaff, AZ. He started with True REST prior to franchising, and has been the in house expert ever since. He is responsible for all Float Pod installations and ongoing support for technical support. |
PAT GERKE
| Title Director of Operations |
| Background Pat Gerke oversees the training and support for all locations. His former experience as a True REST Franchisee of 2 locations for 5 years, with a brief hiatus, and now a franchisee again, he is extremely versed in location operations. |
ADVISORY BOARD
TIM PICKWELL
FRANCHISING ATTORNEY, PICKWELL LAW FIRM
Over the course of a 25+-year career, Tim Pickwell has represented some of the biggest names in the franchise and restaurant industry. He gained his initial franchise experience negotiating international license agreements as corporate counsel for 6,000 unit franchiser Century 21® Real Estate. He then headed up the international franchise division of $2.2 billion revenue, publicly-traded Jack in the Box® Restaurants.
JOE POLISH
FOUNDER, GENIUS NETWORK & PIRANHA MARKETING
Joe Polish is the creator of Genius Network® Interview Series, founder of Genius Network® (also known as the 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular free podcasts on iTunes. President of Piranha Marketing Inc. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients.
DAVID HUMPHREY
CEO AT DTH CAPITAL VENTURES, LLC (Ex. CEO MASSAGE ENVY)
Mr. Humphrey has been involved in numerous Advisory boards and involved in the growth of numerous service and financial industries. He was the CEO of Massage Envy, the world’s largest spa chain, in over 670 locations, with 1,000,000 members and franchise network revenues of over $600,000,000.
MARK LAMBERT
WATER SANITATION EXPERT, CEO OF IDE AMERICAS
Mr. Lambert is a senior executive with extensive experience in the Water and Environmental industries and has a strong track record of success in the management of successful organizations.
He is currently currently Chief Executive Officer at IDE Americas responsible for all IDE activities in the Americas including the global Desalination market as well as Industrial Waste Water Treatment in select target markets including Oil and Gas, Power Generation and Mining.
J.J. VIRGIN
NY TIMES BESTSELLER, CELEBRITY NUTRITIONIST & FITNESS EXPERT
J.J. Virgin is the author of NY Times bestsellers J.J. Virgin’s Sugar Impact Diet: Drop 7 Hidden Sugars, Lose Up to 10 Pounds in Just 2 Weeks, as well as NY Times bestsellers The Virgin Diet: Drop 7 Foods, Lose 7 Pounds, Just 7 Days and The Virgin Diet Cookbook: 150 Easy and Delicious Recipes to Lose Weight and Feel Better Fast. JJ is currently creating a specialized True Detox program for True REST.
DR. MICHAEL BREUS, PH. D.
CLINICAL PSYCHOLOGIST, AUTHOR
Dr. Michael is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. He is currently the head of the True REST Medical advisory board.
DR. DAN ENGLE
BOARD CERTIFIED IN PSYCHIATRY AND NEUROLOGY
Dr. Dan Engle is Board Certified in Psychiatry and Neurology with a clinical practice in functional medicine, orthomolecular psychiatry and integrative spirituality. He is Medical Director of Crossroads Ibogaine Recovery Center in Rosarito, Mexico, and Medical Consultant to the Temple of the Way of Light Ayahuasca Center in Peru, Onnit Labs in Austin, Texas and True REST Float Spa.
BILL SCOTT
WEALTH MANAGER AT MERRILL LYNCH WEALTH
Bill Scott joins Merrill Lynch from Barclays Wealth and is part of a 7-person team that focuses on HNW clients, foundations and endowments. Bill is a native Washingtonian who graduated from Franklin and Marshall College in Lancaster, Pennsylvania. Following college Bill served for 5 years in the United States Marine Corps. He is on the Board of the Marine Corps University Foundation and the Yellow Ribbon Fund. Bill lives in Chevy Chase with his wife Marcie and their 3 teenage daughters. In his free time Bill enjoys golf and cycling.
