True REST: Why Wellness Franchises Work – Americans are Stressed Out
From politics to fake news to tariffs to taxes to jobs and
families – we live in a time where there is no shortage of stress
triggers. Simply put, we are stressed out!
Americans are the most stressed population in the world, according to the Gallup 2019 Global Emotions Report.
Gallup noted, “Even as their economy roared, more Americans were
stressed, angry, and worried last year than they have been at most
points during the past decade. Asked about their feelings the previous
day, the majority of Americans (55%) in 2018 said they had experienced
stress during a lot of the day, nearly half (45%) said they felt worried
a lot, and more than one in five (22%) said they felt anger a lot.”
With that much stress, it’s no wonder health and wellness represent
the second strongest growing sector in franchising, according to the
most recent Franchise Business Economic Outlook, prepared on behalf of
the International Franchise Association. With a projected 7% increase in
output for the eighth year in a row, there is no better time than now
to consider the positive impact that opening a wellness-based franchise
can have on your own well-being by giving you the opportunity to bring
the benefits of float therapy to the community.
In fact, if you were to ask any of our True REST franchisees about
what they do for a living, they would not describe themselves as spa
owners and float pod operators. They would tell you that they are in the
business of using science to make people feel great.
For the uninitiated, float therapy is a powerful tool for wellness,
relaxation, pain relief, and better sleep. Floating allows clients to
float effortlessly atop the water in a float tank or float pod. The pod
is 8 feet long and over 4 feet tall and filled with 10 inches of water
and 1,000 pounds of Epsom salts – even denser than the Dead Sea. Regular
floaters include such athletes as Steph Curry, celebrities like Joe
Rogan and Zac Efron, San Diego Navy SEALs, pregnant moms, holistic
wellness professionals, and corporate men and women alike.
An hour of zero gravity and zero distractions will decrease the production of the stress hormone cortisol, leaving a person feeling refreshed and serene after the float. The brain enters the theta brain-wave state, associated with deep sleep and dreaming. The skin temperature water feels like floating on a cloud or in outer space. Epsom salts naturally work to strengthen skin, hair, and nails, act as an exfoliant, soothe stress, and relax the body. One thousand pounds of Epsom salts can relieve pain and prevent inflammation in joints and muscles and treat sprains, strains, or sore muscles. Floating provides weightlessness, resulting in zero pressure points on the body, which can provide 100% pain relief.
On the business side of the industry, wellness franchise
opportunities provide franchisees a proven and profitable business model
based on recurring revenue via memberships, as opposed to selling
individual services and packages. At True REST Float Spa, our large
recurring revenue potential and low overhead expenses appeal to
franchise owners. A single employee can manage a spa, enabling a small
team of passionate employees to fill a week’s schedule. They facilitate a
professional and profound experience for new clients and a comfortable
place for members to continue their float journey month after month.
At True REST Float Spa, we train our employees to use float therapy
to promote wellness, relaxation, pain relief, and better sleep for our
members. And as is consistent with other forms of therapy, the benefits
provided are enhanced by repeated sessions on a regular basis. To enable
our members to find true rest, we’ve designed each of our centers as a
retreat from the stressors of everyday life, making each location a true
spa. We’ve researched best practices as related to lighting, sounds,
smells, and more to ensure that our centers allow members to hit the
reset button as soon as they walk through our doors.
Another way that we create an exceptional experience to build our
membership value is that our therapeutic treatment of our client does
not end once their float session concludes. Post-float, we encourage
each member to spend time in the Oasis lounge to recharge with freshly
brewed herbal tea and selections from our oxygen bar. We also have a
guest journal where each guest can share their experiences, thereby
creating a community of support for those on the path to bettering their
personal wellness.
True REST Float Spa works for franchisees because it has a validated
business model and a thorough and outstanding support system through
construction and operations. There is a reason why Entrepreneur Magazine
named True REST Float Spa the seventh Top New Franchise Concept in its
Franchise 500 list. True REST Float Spa is the industry’s largest float
spa brand with a franchise footprint of over 78 awarded locations,
including 32 open locations and another 15 opening this year.
The global health and wellness industry is currently valued at $3.7
trillion, but the opportunity to give True REST to an afflicted
individual is priceless.
For more information on True REST Float Spa franchising, visit truerestfranchising.com or contact franchising@TrueREST.com.
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